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CAMPUS HOUSE HERITAGE ZONE
Creative Intent
Museum piece designed to build Brand, celebrate heritage, explore innovation, and educate the consumer.
Date
April 2023
On the ground floor of Under Armour's new global headquarters sits a supersized flagship store. In addition to all the other copy and creative, I concepted a museum-style storytelling display meant to show the history of the Brand through the lens of innovation. The narrative ends, not in the past, but in where Under Armour is heading in the future.
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