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Professional Resume

Experience

Over 20 years of experience and a proven ability to develop and scale brand voices, drive cross-functional alignment, and lead creative teams from concept to execution. Skilled in content marketing, product storytelling, SEO-driven copywriting, and campaign development for both performance and brand awareness. A trusted partner to C-level stakeholders, product teams, and marketers alike.

2022 - 2024

Under Armour – Creative Director, Copy

  • Partnered directly with executive leadership, product, and innovation teams to establish new brand guidelines, visual identity systems, and messaging frameworks.

  • Directed creative strategy and copy from conception to execution for global campaigns, increasing creative consistency and elevating brand storytelling across all channels.

  • Streamlined copy development workflows, reducing turnaround time and increasing cross-channel alignment.

  • Drove early-stage product storytelling integration, improving marketing campaign lead time and impact.

  • Mentored a growing team of writers and collaborated with design, product, and marketing leads to bring unified narratives to life.

2016 - 2022

Under Armour – Sr. Lead Copywriter

  • Led full-funnel creative across major product launches and brand campaigns, ensuring consistency across touchpoints and platforms.

  • Oversaw agency partnerships and in-house teams, managing budgets and creative timelines for large-scale initiatives.

  • Initiated and led projects focused on brand architecture, tone-of-voice guides, and global product naming strategy.

  • Presented high-level creative concepts to senior stakeholders, helping shape seasonal direction and cross-channel cohesion.

2011 - 2016

Under Armour – Copywriter

  • Developed original copy for e-commerce, product pages, performance marketing, retail signage, training materials, and social campaigns.

  • Partnered with product managers and data analysts to create content that was both brand-aligned and conversion-optimized.

  • Played a key role in expanding copy support across departments, becoming a go-to voice for cross-functional marketing teams.

  • Built early internal brand tone guides and contributed to training efforts across marketing and retail divisions.

2006 - 2011

Freelance Copywriter

  • Delivered high-performing SEO content strategies for small to mid-sized businesses, increasing site traffic and user engagement.

  • Balanced persuasive storytelling with search engine optimization and user intent, helping clients rank on Google while maintaining brand tone.

  • Produced website copy, landing pages, blog content, email campaigns, and promotional materials across diverse industries (legal, construction, tech).

Education

2005

UNIVERSITY OF MARYLAND, COLLEGE PARK

Bachelors, Philosophy/Psychology

Core Skills

  • Brand Strategy & Architecture​

  • Creative Direction & Team Leadership

  • Content Marketing & Campaign Development

  • Product Naming & Positioning

  • Voice & Tone Development

  • Integrated Marketing (Digital, Social, E-commerce, Print)

  • SEO & Conversion Copywriting

  • Scriptwriting (Commercials, Product Videos, Internal Comms)

  • Cross-Functional Collaboration

  • Marketing Operations & Workflow Optimization

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